- “As unknown first time authors, we need to do a lot of ground work to build awareness of our book and social media has been a godsend to us. Initially, our blog audience was limited to whomever we could reach through friends and family, but thanks to Twitter our audience is now worldwide and growing daily and people recognized our brand as soon as it hit the shelves. Once we’d established a reasonable following on Twitter we created a Facebook fan page. [Facebook] is an important tool around launch time as it can be used to advertise events. . . . This online networking helps to promote our book.”
- “Four months before my book came out, I joined Facebook. To my surprise, one of the first people to seek me out was a former colleague of mine from the now-defunct Nashville Banner, where we had worked in the early 1980s. I hadn\'t seen or spoken to Mike in 15 years, but by the end of the week he had linked me to three dozen old friends and colleagues in Nashville. Mike and another former colleague now run a political consulting firm that, as a public service, brings in an author every couple of months or so to give a talk. As soon as they learned I had a book coming out, they invited me to be their spring speaker. And because of Facebook, I will be able to message all of my newfound friends one-on-one to invite them to the event.”
- “My Facebook page (www.Facebook.com/DefiningTwilight) now has more than 75,000 fans. To build this fan base, I have run many giveaways and fan drives, as well as cross-promoted with related pages and websites. When I run a giveaway, I contact related Facebook pages and Internet websites so they can announce the giveaway and send traffic and new fans to my page. I also offer a copy of my book to these pages and websites for them to review, and in return I offer to link to their review from my page to send fans their way as well.”
- “Although I am a three-time For Dummies author, this is the first time I have used social networking to promote my book. Before I even started writing the book, we set up a Twitter account, Facebook page for my business, and a LinkedIn Group. Later we set up a Facebook page for the book itself. We began posting updates as soon as I started writing and kept people informed about my writing progress throughout the next six month. As the book launched, we shared updates to keep people posted about media appearances, interviews, speaking engagements, and my book launch party. Simultaneously we approached our affiliates with blogs and newsletters as well as key (high traffic) career and job search bloggers to create a virtual book tour. At least two of our tour bloggers contacted me through social media to ask if they could write about the book.
Over two and a half weeks, I provided guest articles, participated in podcasts, responded to email interviews, and answered questions posted by blog readers during my book tour stop. To give you a sense of the scope of the tour, I had 12 book tour stops for which I wrote 17 custom articles and interviews and answered over 50 questions. We worked with each blogger to create a mix of materials that was appropriate for their audience. Several tour hosts also wrote book reviews that they posted to their blog as a teaser for my appearance several days later. In addition to having our book tour updates retweeted by our host bloggers, their followers often retweeted our announcements. We are currently sending out 8 green career tips per chapter, through Twitter (using #greencareers), Facebook, and LinkedIn and will continue with this campaign for the rest of the first year after the book launch.”